Media Lease | Bulletin Format

Bulletins

Bulletins are the largest and highly impactful standard-sized out of home media.
Located primarily on major highways,expressways or principal arterials, they command high-density
consumer exposure (mostly to vehicular traffic but often to pedestrians).
Bulletins afford heightened visibility due not only to their size, but because they allow creative "customizing"
through extensions and embellishments.

Primary Uses

Bulletins offer high impact and high circulation, which generates and maintains top of mind
consumer awareness for products and services.

Rotary Bulletins

Rotary bulletins are moved to different, pre-approved locations periodically to give broad market
coverage.

Permanent Bulletins

Permanent Bulletins afford dominant coverage of high traffic at fixed locations; advertising
remains at location throughout contract duration. Also used for directional or selected
geo-demographic coverage purposes.

Availability

Virtually all markets (cities/towns/connecting highways and expressways) in all states except
Hawaii, Alaska, Maine and Vermont.

Research/Market Information

Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media software programs.

Method of Purchase

Bulletins are sold in two ways:

Rotary Bulletins
Usually purchased in multi-month contract; moved to new locations typically every 60 days.

Permanent Bulletins
Purchased and priced individually, predicated on location and audience delivery. Contracts are
generally for 24 weeks or longer.

In both cases, shorter contract periods are possible. Rate adjustment may apply.

Specifications

Overall Size

The most common bulletin sizes are shown below. However, there are specially constructed
"spectacular" bulletins with elaborate features and embellishments, such as backlighting, which
can be negotiated individually.

The most common live copy area sizes are:

standard rotary bulletin / typical US Metro market.

Common Standard Sizes:
14' H x 48' W
10' H x 40' W
10'6" H x 36' W

Common Spectacular Sizes:
20' H x 60' W
16' H x 60' W
Various customized sizes available in some markets. Space extensions, cutouts and embellishments
available in most cases. Restrictions may apply.

Design

Efficient creative design is critical for visual impact. A simple design with few words provides the
best impact for reaching the motoring public.

Production

Painted Bulletins
This technique is rarely utilized today. Artwork should be received by plant operator 60 days
before a posting date. Rendered by skilled artists and painted. The artwork scale should be
1/2" = 1' - 0".

Printed Bulletins (Opaque PVC Vinyl, ECO-Flex Environmental or PE plastic)
The most common technique for producing bulletins, is durable and long-lasting flexible vinyl
substrate. They present a uniform appearance with good color and art fidelity. Vinyl or plastic
bulletins must be supplied to plant operators at least ten working days prior to the posting date.
The material is usually produced on one sheet and stretched over the face of the structure. A 4"
pole pocket contained within the bleed on all for sides are required.

The vinyl coated polyester weave and polyethylene plastic used as a bulletin substrate,
commonly known as "flex", varies in weight and density depending on its application. Typically,
billboard flex is a lightweight material; its strength derived from the structure it wraps. It tends not
to be fire retardant and is between 8 and 12 oz. a square yard. There is a heavier 18 oz.
material which is fire retardant and is more typically used for interior signage and in situations
where flame spread and smoke density are an issue.

Inks

Weatherproof/waterproof with sufficient UV protection.

Preparation of Artwork

Painted Bulletins - Traditional Mechanicals

The layout size for 14' x 48' bulletins is 7" high x 24" scaled 1/2" to 1' wide. A tissue overlay
noting special embellishments and colors and, if a photograph is used in the design, an 8" x 10"
or larger color photograph should be provided with a color copy of the layout.

Printed Bulletins - Digital Files

Supplied at 300 dpi with a printout. The preferred layout sizes are 3/8" or 1/4" scale. Screen
and printer fonts should be included as well as all image files. Low resolution images are
acceptable for placement only. Supply original transparencies or hi-resolution scans. All images
and art files provided should be saved in CMYK mode, and as EPS or TIFF format with an
accompanying color printout of the layout.

Space Extensions

To increase the impact of bulletins, space extensions (cutouts that extend beyond the basic
shape of the structure) are often used.
Extensions or cut-outs may be added around perimeters often with a one-time charge per
square foot with a once-a-month maintenance charge.
Depending on local restrictions, size of display, and specific plant policy, extensions or cut-outs
may be added from 5' to 5'6" at top, 2' at side and 1' at bottom. Extra space cost is comparable
to print media foldouts or inserts.

Contact us for availability in major markets nationwide. 1-888-400-6883

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