Bus Benches
| Bus bench advertising consists of 4-color process silk-screened posters affixed to the backrest area of bus benches. Located at bus stops within metropolitan areas at high traffic intersections. |
Primary Uses
Used primarily to reach pedestrian and vehicular traffic (as well as bus riders) in metropolitan
markets. Utilized for target reach of specific demographic segments as well as mass-market
coverage. Used as a point-of-sale vehicle near supermarkets, malls, movie theaters, record
stores, tourist attractions and so forth.
Availability
California and other metropolitan markets.
Research/Market Information
Audience estimates and other marketing data available from sellers.
Method of Purchase
Sold in packages for mass-market coverage or individually placed to reach specific
demographics.
Specifications
Overall size is 24" H x 84" W with copy area of 22 1/2" H x 82 1/2" W.
Design
General dimensions are similar to bulletins. Can be created using numerous solid colors or
4-color process.
Production
Printing
Silk-screened directly onto stock in one solid color to complete 4-color process.
Stock
.125 tempered Masonite or styrene.
Inks
For process silk-screen printing, ultraviolet ink is used with a clear coating for increased
outdoor durability.
Sections
Bench panels are printed in one piece.
Overage
From 5% to 20%, based on terms of lease.
Used primarily to reach pedestrian and vehicular traffic (as well as bus riders) in metropolitan
markets. Utilized for target reach of specific demographic segments as well as mass-market
coverage. Used as a point-of-sale vehicle near supermarkets, malls, movie theaters, record
stores, tourist attractions and so forth.
Availability
California and other metropolitan markets.
Research/Market Information
Audience estimates and other marketing data available from sellers.
Method of Purchase
Sold in packages for mass-market coverage or individually placed to reach specific
demographics.
Specifications
Overall size is 24" H x 84" W with copy area of 22 1/2" H x 82 1/2" W.
Design
General dimensions are similar to bulletins. Can be created using numerous solid colors or
4-color process.
Production
Printing
Silk-screened directly onto stock in one solid color to complete 4-color process.
Stock
.125 tempered Masonite or styrene.
Inks
For process silk-screen printing, ultraviolet ink is used with a clear coating for increased
outdoor durability.
Sections
Bench panels are printed in one piece.
Overage
From 5% to 20%, based on terms of lease.
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