Posters
Primary Uses
Used as a full market coverage medium for reach and frequency. Packaged buys can also be
tailored for specific marketing goals: e.g., supermarket coverage, ethnic targeting, focus on
certain geographic areas.
Availability
Virtually all US markets (cities/towns) except those in Alaska, Hawaii, Maine and Vermont.
Also available in most international markets. Format and size subject to adjustment
by country / geographical area,
Research/Market Information
Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media software programs.
Method of Purchase
Purchased in GRP programs of different weights, typically in 4 to 52-week periods, depending
on campaign objectives.
Specifications
The total copy area for standard posters is 9' 7" H x 21' 7'W.
The total copy area for bleed posters is 10’ 5”H x 22’ 8”W.
Size optional in domestic markets. International markets subject to size adjustment.
Design
Efficient creative design is critical for visual impact. A simple design with few or no words
provides the best impact for reaching the motoring public. The above photo example contains
no text and relies on the visual to convey the message. The motorist most likely recalls the
image in the ad from a previously viewed television spot depicting a duplicate visual.
Production
Substrates
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials
are installed as single-sheet posters onto structures without the use of adhesive paste. Posters
made from these materials are available from many printers. Single-sheet posters provide a
seamless appearance, prevent flagging and reduce weather delays when posting campaigns.
Some markets will accept standard posters with copy content printed on 70 pound wet strength
paper.
Installation Systems
Single-sheet posters are mounted using various cable and clip installation systems in some
cases. Some markets utilize the traditional paste technique. We confirm which installation system
is used by individual market prior to production process.
Exposure Time
Panels should be reposted every 30-60 days.
Mechanicals
Finished art should be scaled 1" to 1'.
Delivery
Ten working days prior to posting date.
Used as a full market coverage medium for reach and frequency. Packaged buys can also be
tailored for specific marketing goals: e.g., supermarket coverage, ethnic targeting, focus on
certain geographic areas.
Availability
Virtually all US markets (cities/towns) except those in Alaska, Hawaii, Maine and Vermont.
Also available in most international markets. Format and size subject to adjustment
by country / geographical area,
Research/Market Information
Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media software programs.
Method of Purchase
Purchased in GRP programs of different weights, typically in 4 to 52-week periods, depending
on campaign objectives.
Specifications
The total copy area for standard posters is 9' 7" H x 21' 7'W.
The total copy area for bleed posters is 10’ 5”H x 22’ 8”W.
Size optional in domestic markets. International markets subject to size adjustment.
Design
Efficient creative design is critical for visual impact. A simple design with few or no words
provides the best impact for reaching the motoring public. The above photo example contains
no text and relies on the visual to convey the message. The motorist most likely recalls the
image in the ad from a previously viewed television spot depicting a duplicate visual.
Production
Substrates
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials
are installed as single-sheet posters onto structures without the use of adhesive paste. Posters
made from these materials are available from many printers. Single-sheet posters provide a
seamless appearance, prevent flagging and reduce weather delays when posting campaigns.
Some markets will accept standard posters with copy content printed on 70 pound wet strength
paper.
Installation Systems
Single-sheet posters are mounted using various cable and clip installation systems in some
cases. Some markets utilize the traditional paste technique. We confirm which installation system
is used by individual market prior to production process.
Exposure Time
Panels should be reposted every 30-60 days.
Mechanicals
Finished art should be scaled 1" to 1'.
Delivery
Ten working days prior to posting date.
| Posters are located chiefly in commercial and industrial areas on primary and secondary arterial roads. They are viewed principally by persons in automobiles or pedestrian and delivers exposure to both residents and to commuter traffic. |
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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