Shopping Malls
| Shopping mall displays are strategically located at entrances, anchor stores, escalators, food courts and other high- traffic areas as kiosks and wall-mounted and free-standing displays. Many are 2, 3, or 4-sided units that can contain store directories and are backlit for added visibility. Some copy rotates to provide eye-catching movement. Programmable video and digital displays are available. Also available in selected malls are mall murals, 8' H x 16' W billboard displays erected at available locations. |
Primary Uses
Used to reach shoppers with spending on their minds and for branding to them. Advertisers
include national and regional accounts as well as companies whose products or services are
sold within the mall.
Availability
Thousands of malls throughout the continental U.S., Hawaii and international markets.
Research/Market Information
Audience delivery information and other research data available by market.
Method of Purchase
Varies by market. We offer multi-mall networks of up to 120 facings each in up to 240 domestic
malls in top 20 DMAs and mid-sized markets for minimum two-week cycle. Free-standing
displays are also available in eight week cycles with programmed rotation and are costed by
number of facings, with rate reduction for quantity. Mall murals purchased by mall based on
availability, with reduction for multiple locations. Weekly posting available from some sellers at a
small premium.
Specifications
Size
Free-Standing Units
• overall size: 50" H x 40" W
• copy area: 48 3/4" H x 38 3/4" W
Shelter-Sized Units
• overall size: 69" H x 47" W
• copy area: 67" H x 46" W
Mall Murals
Size varies.
Design
May use full range of colors and photographic reproduction. Where applicable, design should
consider vertical format for best visual communications. Important to consider effect of
backlighting for highlighting.
Production
Consult with us for specific requirements.
Printing Stock
Electronic
2 pieces of paper, laminated. Screen print or lithography: 8.5 point Styrene or Opaline.
Photographic
Kodak Duratrans
Inks
Specify fade-proof inks.
Mechanicals
Scaled 1/4" to 1" or full-sized digital output resolution 300 dpi.
Sections
Produced in one section only.
Overage
10 to 15 percent per month of posting for mall units.
Delivery
Ten to fifteen working days prior to posting date.
Used to reach shoppers with spending on their minds and for branding to them. Advertisers
include national and regional accounts as well as companies whose products or services are
sold within the mall.
Availability
Thousands of malls throughout the continental U.S., Hawaii and international markets.
Research/Market Information
Audience delivery information and other research data available by market.
Method of Purchase
Varies by market. We offer multi-mall networks of up to 120 facings each in up to 240 domestic
malls in top 20 DMAs and mid-sized markets for minimum two-week cycle. Free-standing
displays are also available in eight week cycles with programmed rotation and are costed by
number of facings, with rate reduction for quantity. Mall murals purchased by mall based on
availability, with reduction for multiple locations. Weekly posting available from some sellers at a
small premium.
Specifications
Size
Free-Standing Units
• overall size: 50" H x 40" W
• copy area: 48 3/4" H x 38 3/4" W
Shelter-Sized Units
• overall size: 69" H x 47" W
• copy area: 67" H x 46" W
Mall Murals
Size varies.
Design
May use full range of colors and photographic reproduction. Where applicable, design should
consider vertical format for best visual communications. Important to consider effect of
backlighting for highlighting.
Production
Consult with us for specific requirements.
Printing Stock
Electronic
2 pieces of paper, laminated. Screen print or lithography: 8.5 point Styrene or Opaline.
Photographic
Kodak Duratrans
Inks
Specify fade-proof inks.
Mechanicals
Scaled 1/4" to 1" or full-sized digital output resolution 300 dpi.
Sections
Produced in one section only.
Overage
10 to 15 percent per month of posting for mall units.
Delivery
Ten to fifteen working days prior to posting date.
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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