Primary Uses
Used to reach taxi riders, pedestrians and vehicular traffic in urban areas.
Availability
Major metropolitan markets: New York City; Baltimore; Denver; Las Vegas; Miami;
Orlando; Phoenix; San Diego; Seattle; Philadelphia; Washington, DC; Los Angeles; San
Francisco; Boston; Atlanta; New Orleans
Research/Market Information
Audience estimates and other marketing data available from sellers.
Method of Purchase
Can be bought in programs based on the number of taxicabs available in a market.
Specifications
Exterior Taxi Displays
Taxi Tops
Taxi Trunks
Interior Taxi Displays
Production
Printing
Photogelatine preferred for continuous-tone pictorial matter, silk screen or lithography
for flat-line copy. Combinations of both work well.
Taxi Tops
Flexible 4 mil vinyl film with removable acrylic, pressure-sensitive adhesive, 3MControlac
film 160-60, or .15 mil translucent polystyrene with lamination (printed two sides).
Taxi Trunks
70-pound wet strength outdoor paper, mounted on 14-ply waterproof cardboard; .040
Styrene; 14-ply waterproof cardboard.
Inks
Weatherproof/waterproof outdoor inks.
Overage
Taxi Tops
Copy must be replaced every six months.
Taxi Trunks
Cardboard must be replaced every four weeks; Styrene must be replaced every eight
weeks.
Delivery
Fifteen working days prior to posting date.
Other
On trunks, a light coating of waterclear varnish is required.
Used to reach taxi riders, pedestrians and vehicular traffic in urban areas.
Availability
Major metropolitan markets: New York City; Baltimore; Denver; Las Vegas; Miami;
Orlando; Phoenix; San Diego; Seattle; Philadelphia; Washington, DC; Los Angeles; San
Francisco; Boston; Atlanta; New Orleans
Research/Market Information
Audience estimates and other marketing data available from sellers.
Method of Purchase
Can be bought in programs based on the number of taxicabs available in a market.
Specifications
Exterior Taxi Displays
Taxi Tops
Taxi Trunks
Interior Taxi Displays
Production
Printing
Photogelatine preferred for continuous-tone pictorial matter, silk screen or lithography
for flat-line copy. Combinations of both work well.
Taxi Tops
Flexible 4 mil vinyl film with removable acrylic, pressure-sensitive adhesive, 3MControlac
film 160-60, or .15 mil translucent polystyrene with lamination (printed two sides).
Taxi Trunks
70-pound wet strength outdoor paper, mounted on 14-ply waterproof cardboard; .040
Styrene; 14-ply waterproof cardboard.
Inks
Weatherproof/waterproof outdoor inks.
Overage
Taxi Tops
Copy must be replaced every six months.
Taxi Trunks
Cardboard must be replaced every four weeks; Styrene must be replaced every eight
weeks.
Delivery
Fifteen working days prior to posting date.
Other
On trunks, a light coating of waterclear varnish is required.
Taxicabs
| Taxi advertising is a medium with superior levels of recall, reaching a local, business and tourist audience en route to and from airports, hotels, convention centers, sporting events, shopping centers and restaurants. Displays are printed on panels affixed either to the roof or trunk of urban taxicabs. Roof units are double-sided and backlit. Trunk units are printed panels set in frames. Interior displays, header panels and full units on the back of the partition separating the driver from the passengers are also available in some markets. Fully-wrapped taxis are becoming a popular media variation. Wrapped taxis use the same production techniques as fully-wrapped buses. Some taxis offer digital displays on the roof or video screen advertising inside the passenger compartment. |
| Sizes vary per market |
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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| MediaLease OOH |
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